Working Experience
I am Vishal Soni, a Digital Marketing and Advertising professional with over 4 years of experience in managing programmatic and direct digital ad campaigns. Throughout my career, I’ve been entrusted with increasingly responsible roles where I have demonstrated my ability to optimize budgets, create impactful content in multiple languages, and lead teams to success. My expertise lies in digital advertising, campaign management, content creation, and client collaboration. I am passionate about driving results through data-driven strategies and effective communication, and I thrive in dynamic environments where I can combine creativity with analytics to deliver measurable outcomes.
Education
Master of Business Administration (MBA) – Digital Marketing
University Canada West | Vancouver, BC | Expected Graduation: December 2024
Key Achievements - SEO Strategy for Closest Closet
While working on the Ripen project, I collaborated with the client Closest Closet to enhance their online presence. I conducted a comprehensive SEO audit of their website, identifying key areas for improvement. Using these insights, I crafted a tailored SEO strategy designed to increase their domain authority and improve search rankings. The strategy focused on aligning with the brand's unique positioning and optimizing both on-page and off-page factors to achieve long-term growth in organic visibility.
Manager - Campaign Management
Alchemy Advertising Pvt. Ltd. | Mumbai
July 2019 - September 2023
As the Manager of Campaign Management, I led comprehensive digital marketing campaigns and ensured they delivered measurable outcomes for clients. My role involved media planning, allocating the brand budget among the top-performing publishers, optimizing ad performance, and leading cross-functional teams to meet client goals. Throughout this time, I developed a deep understanding of programmatic ad buying, performance analytics, and project management.
Language Specialist
Nielsen | Mumbai
February 2018 - July 2019
At Nielsen, I played a pivotal role in making global content more accessible by leading translation and localization efforts. My work ensured that content remained culturally relevant, accurate, and engaging for diverse audiences. Working with high-profile clients like Google and Tata Sky, I was responsible for ensuring the quality of metadata translation and optimizing it for enhanced user experience.
Google Analytics: Performance tracking and optimization.
Google DV 360: Programmatic ad buying and audience targeting.
Project Management: Managed workflows using Trello and Slack.
SOFTWARE & TOOLS
Content Management Systems: Optimized metadata for improved content discoverability.
Collaboration Tools: Worked across Slack and Trello for streamlined project management.
SOFTWARE & TOOLS
Cataloger
Prime Focus Technologies | Mumbai
March 2016 – February 2018
At Prime Focus Technologies, I was responsible for writing detailed synopses and conducting quality control for various movies and TV shows on the OTT platform VOOT. My role involved ensuring that the content uploaded was accurate, engaging, and optimized for audience consumption.
Created over 1000+ synopses, contributing to improved content discoverability and user engagement on VOOT.
Consistently ensured content was uploaded on time and met quality standards, contributing to a 15% increase in platform engagement.
ACHIEVEMENTS
Operations Support Executive
CMA-CGM Shared Service Center | Mumbai
November 2014 – September 2015
As an Operations Support Executive, I worked on administrative support for the shipping and logistics operations at CMA-CGM. I was responsible for sending important notices and ensuring timely communication with clients.
Excel: Used for tracking and managing data.
Email Communication Tools: Ensured timely and effective communication with clients.